{"id":19647,"date":"2017-03-01T00:00:00","date_gmt":"2017-03-01T00:00:00","guid":{"rendered":"https:\/\/staging.isdi.education\/mx\/7-utiles-metricas-digitales-que-debes-considerar\/"},"modified":"2025-06-25T16:59:32","modified_gmt":"2025-06-25T16:59:32","slug":"7-utiles-metricas-digitales-que-debes-considerar","status":"publish","type":"post","link":"https:\/\/staging.isdi.education\/mx\/blog\/7-utiles-metricas-digitales-que-debes-considerar","title":{"rendered":"7 \u00fatiles m\u00e9tricas digitales que debes considerar"},"content":{"rendered":"<div id=\"07M-wysiwyg-1\" class=\"07M-wysiwyg anchor--link \" data-anchor-content=\"\">\n<section class=\"wysiwyg mb-xl\">\n<div class=\"wrapper wrapper--small\">\n<div class=\"wysiwyg__content\">\n<div>\n<p>Mientras planeas tu siguiente campa\u00f1a en marketing digital, uno de los factores a considerar debe ser si el elemento que planteas puede ser medible. Para los componentes m\u00e1s importantes de un proyecto, la respuesta probablemente ser\u00e1 \u201cS\u00ed\u201d.<\/p>\n<p>Por esta raz\u00f3n, es importante que establezcas una s\u00f3lida base para determinar c\u00f3mo se medir\u00e1n los resultados de una campa\u00f1a. Con una lectura apropiada de esta informaci\u00f3n, no quedar\u00e1 duda de si tus esfuerzos han sido en vano.<\/p>\n<p>Tampoco tendr\u00e1s que especular sobre si hiciste un buen trabajo: estas m\u00e9tricas actuar\u00e1n como evidencia de los resultados obtenidos. Por supuesto, cada proyecto tiene su propia definici\u00f3n de \u00e9xito. Sin embargo, hemos recopilado <strong>7 m\u00e9tricas que no pueden faltar en tu reporte<\/strong>:<\/p>\n<p><strong>1.- Tr\u00e1fico general<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Es una vista general de tu proyecto. Cu\u00e1nta gente visita tu perfil, sitio, app, etc. La regla general es: si est\u00e1s haciendo un buen trabajo, este valor debe ir en aumento constante a trav\u00e9s del tiempo.<\/p>\n<p><strong>2.-Tr\u00e1fico espec\u00edfico<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Esta m\u00e9trica var\u00eda dependiendo de en qu\u00e9 sitio se encontraba tu audiencia inmediatamente antes de llegar a tu sitio. Es como saber qu\u00e9 puerta utilizaron para llegar a tu contenido.<\/p>\n<p><strong>3.-Conversiones totales<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>La conversi\u00f3n se da cuando un visitante a un sitio se convierte en un \u2018lead\u2019 (oportunidad de venta), o este en cliente. O, de otra forma, es el n\u00famero de visitantes an\u00f3nimos que se convierten en registros en tu base de datos.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>4.-Tasa de rebote<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Esta m\u00e9trica define cu\u00e1nta gente dej\u00f3 tu sitio despu\u00e9s de realizar solo una acci\u00f3n (llegar a tu p\u00e1gina, sin que despu\u00e9s realice ninguna otra \u2018sesi\u00f3n\u2019 o acci\u00f3n) en una sola p\u00e1gina. Medir esto te permitir\u00e1 descubrir \u00e1reas de oportunidad en tu contenido.<\/p>\n<p><strong>5.-Tendencias de b\u00fasqueda<\/strong><\/p>\n<p>\u00bfQu\u00e9 tipo de contenidos crear y c\u00f3mo los est\u00e1 buscando tu audiencia? Es una buena manera de saber si est\u00e1s utilizando las palabras claves adecuadas en tu SEO (Search Engine Optimization).<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>6.-M\u00e9tricas para evaluar tu landing page<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Tasa de conversi\u00f3n, costo por conversi\u00f3n, tasa de rebote, vistas, tr\u00e1fico\u2026 son algunas de las m\u00e9tricas que te permitir\u00e1n valorar si tus \u2018landing pages\u2019 est\u00e1n funcionando y c\u00f3mo optimizarlas.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>7.-Demogr\u00e1ficos<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Podr\u00eda ser un punto obvio, pero conocer a tu audiencia, su edad, ubicaci\u00f3n y dem\u00e1s informaci\u00f3n te permitir\u00e1 generar mejor contenido, haci\u00e9ndolo m\u00e1s a la medida de sus intereses.<\/p>\n<p>Establecer estas mediciones te permite volver tus metas algo real y concreto; y, si bien ninguna empresa es igual a otra, el considerar qu\u00e9 puntos importan y cu\u00e1les reflejan el desempe\u00f1o de una u otra campa\u00f1a es una pr\u00e1ctica universal que todos pueden aplicar.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>7 puntos a tomar en cuenta la crear una campa\u00f1a de marketing digital.<\/p>\n","protected":false},"author":1,"featured_media":19646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-19647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 \u00fatiles m\u00e9tricas digitales que debes considerar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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