{"id":19697,"date":"2020-02-13T00:00:00","date_gmt":"2020-02-13T00:00:00","guid":{"rendered":"https:\/\/staging.isdi.education\/mx\/influencer-marketing-mas-vigente-que-nunca\/"},"modified":"2020-02-13T00:00:00","modified_gmt":"2020-02-13T00:00:00","slug":"influencer-marketing-mas-vigente-que-nunca","status":"publish","type":"post","link":"https:\/\/staging.isdi.education\/mx\/blog\/influencer-marketing-mas-vigente-que-nunca","title":{"rendered":"Influencer marketing, m\u00e1s vigente que nunca"},"content":{"rendered":"
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Seg\u00fan Merca2.0 existen marcas que dedican m\u00e1s del 75% de su presupuesto comercial al influencer marketing, mientras que medios como Big Commerce aseguran que es una industria que recauda entre cinco y 10 mil millones de d\u00f3lares a nivel mundial. Por lo que vemos es una pr\u00e1ctica que poco a poco es m\u00e1s utilizada y se ha convertido en el pilar de algunas marcas, pero \u00bfqu\u00e9 tan rentable ser\u00e1 en unos a\u00f1os?<\/p>\n

El primer cambio en este ecosistema fue cuando Instagram decidi\u00f3 quitar de sus posts el n\u00famero de \u201clikes\u201d, lo que quiere decir que en el contenido ya no podremos ver cifras exactas. Sin embargo, esto no parece haber cambiado sus din\u00e1micas, seg\u00fan HypeAuditor, solo el 40% de los influencers manifest\u00f3 sentirse preocupado por este cambio.<\/p>\n

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Desde mayo de 2019 hubo una disminuci\u00f3n del 18% del Engagement promedio en Instagram<\/p>\n<\/blockquote>\n

Por otro lado, el sitio Trust Insights, registr\u00f3 que desde mayo de 2019 hubo una disminuci\u00f3n del 18% del Engagement promedio en esta red, considerada la principal en cuanto a influencer marketing.<\/p>\n

Forbes reporta que actualmente el 63% de los usuarios de 18 a 34 a\u00f1os conf\u00eda m\u00e1s en los influencers que en la publicidad tradicional, esto nos da una idea clara de las cifras de este negocio que no hace m\u00e1s que crecer.\u00a0 Instagram es por supuesto el principal escaparate para su crecimiento ya que el 36% de los usuarios descubre marcas y negocios nuevos gracias a esta red social, seg\u00fan GlobalWebIndex.<\/p>\n

A pesar de que este cambio marc\u00f3 un antes y un despu\u00e9s en la realidad de esta pr\u00e1ctica, lo cierto es que los n\u00fameros no mienten, las empresas a\u00fan siguen confiando plenamente en ellos para dar valor a sus campa\u00f1as.<\/p>\n

Las proyecciones para este a\u00f1o y los siguientes siguen poniendo a los influencers como sus principales agentes en cuanto a campa\u00f1as en social media, de acuerdo a Klear, una compa\u00f1\u00eda de an\u00e1lisis de Datos, el 2019 fue un gran a\u00f1o para este tipo de estrategias, ya que creci\u00f3 un 19% con respecto a 2018, y sitios especializados como Forbes, recomiendad fuertemente considerarlos en los presupuestos de marketing para este a\u00f1o.<\/p>\n

Si bien las reglas de las redes sociales cambian r\u00e1pidamente, por el momento son una de las herramientas m\u00e1s poderosas para atraer clientes potenciales si se tiene el influencer adecuado para cada target. Por lo menos por ahora siguen siendo una apuesta s\u00f3lida para las marcas y se espera que \u00e9ste 2020 sus n\u00fameros y la inversi\u00f3n en ellos sean a\u00fan mayores.<\/p>\n

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\u00a0<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"

Los influencers son actores del mundo digital que hace algunos a\u00f1os empezaron a tomar importancia, y actualmente son parte de ambiciosas estrategias de marketing digital para muchas marcas que conf\u00edan en ellos para dar valor a sus campa\u00f1as.<\/p>\n","protected":false},"author":1,"featured_media":19696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-19697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"\nInfluencer marketing, m\u00e1s vigente que nunca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isdi.education\/mx\/blog\/influencer-marketing-mas-vigente-que-nunca\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta 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