{"id":19699,"date":"2017-01-03T00:00:00","date_gmt":"2017-01-03T00:00:00","guid":{"rendered":"https:\/\/staging.isdi.education\/mx\/la-importancia-de-las-metricas-en-redes-sociales\/"},"modified":"2017-01-03T00:00:00","modified_gmt":"2017-01-03T00:00:00","slug":"la-importancia-de-las-metricas-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/staging.isdi.education\/mx\/blog\/la-importancia-de-las-metricas-en-redes-sociales","title":{"rendered":"La importancia de las m\u00e9tricas en redes sociales"},"content":{"rendered":"<div id=\"07M-wysiwyg-1\" class=\"07M-wysiwyg anchor--link \" data-anchor-content>\n<section class=\"wysiwyg mb-xl\">\n<div class=\"wrapper wrapper--small\">\n<p class=\"t-small mb-xs\">\n<div class=\"wysiwyg__content\">\n<div>\n<p>La llegada de las redes sociales fue un <strong>parteaguas en el mundo del comercio electr\u00f3nico<\/strong>. Tras su incorporaci\u00f3n, muchas empresas invirtieron fuertes sumas de dinero para tener un lugar privilegiado en ellas, sin tener en mente un objetivo claro.<\/p>\n<p>Hoy en d\u00eda, esas mismas empresas est\u00e1n poniendo toda su atenci\u00f3n en <strong>fijar objetivos y cumplir con metas<\/strong>. Parte fundamental de la medici\u00f3n de resultados es el establecimiento de los indicadores clave (KPI, por sus siglas en ingl\u00e9s).<\/p>\n<p>Estos nos permitir\u00e1n saber si las estrategias y los objetivos fijados han sido alcanzados de manera exitosa. Los n\u00fameros tambi\u00e9n te permitir\u00e1n <strong>medir el retorno de inversi\u00f3n (ROI)<\/strong> establecido en tus redes sociales.<\/p>\n<p>Si tu objetivo es atraer m\u00e1s seguidores o crecer tu comunidad, las m\u00e9tricas relevantes ser\u00e1n los <strong>followers o likes<\/strong> dependiendo de cada red social. Pero, si buscas crear una imagen de marca, es importante fijarse en los <strong>contenidos, comentarios y menciones<\/strong> que reciba.<\/p>\n<p>Es importante definir un objetivo y enfocarse en solo algunas m\u00e9tricas para realizar un an\u00e1lisis correcto de redes sociales. A continuaci\u00f3n, dejaremos las <strong>m\u00e9tricas que m\u00e1s se utilizan para dimensionar el desempe\u00f1o<\/strong> de una marca en los diferentes canales:<\/p>\n<h3>Principales m\u00e9tricas en Facebook:<\/h3>\n<ul>\n<li>N\u00famero de Likes a la p\u00e1gina y su crecimiento<\/li>\n<li>N\u00famero, tipo y sentimiento de los comentarios de los visitantes<\/li>\n<li>Visitas a la p\u00e1gina<\/li>\n<li>Porcentaje de comentarios respondidos y tiempo de respuesta<\/li>\n<\/ul>\n<h3>Principales indicadores en Twitter:<\/h3>\n<ul>\n<li>N\u00famero y crecimiento de seguidores<\/li>\n<li>N\u00famero de retweets y menciones<\/li>\n<li>Sentimiento de las menciones y tiempo de respuesta<\/li>\n<li>N\u00famero de seguidos<\/li>\n<li>N\u00famero de tweets y periodicidad de env\u00edo<\/li>\n<li>Horas en las que se producen m\u00e1s interacciones<\/li>\n<\/ul>\n<h3>M\u00e9tricas en otros canales de social media:<\/h3>\n<ul>\n<li><strong>Linkedin<\/strong>: n\u00famero de contactos y de participantes en grupos creados, recomendaciones, etc.<\/li>\n<li><strong>Flickr<\/strong>: n\u00famero de fotos subidas, n\u00famero de comentarios, etc.<\/li>\n<li><strong>YouTube<\/strong>: cantidad de videos subidos, n\u00famero de suscriptores, reproducciones de video, cantidad de comentarios, entre otros.<\/li>\n<\/ul>\n<p>Sin duda, la medici\u00f3n de los n\u00fameros en redes sociales, es m\u00e1s que <strong>fundamental para mejorar e implementar estrategias de venta y marketing<\/strong>.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La llegada de las redes sociales fue un parteaguas en el mundo del comercio electr\u00f3nico. Tras su incorporaci\u00f3n, muchas empresas invirtieron fuertes sumas de dinero para tener un lugar privilegiado en ellas, sin tener en mente un objetivo claro.<\/p>\n","protected":false},"author":1,"featured_media":19698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-19699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La importancia de las m\u00e9tricas en redes sociales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isdi.education\/mx\/blog\/la-importancia-de-las-metricas-en-redes-sociales\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia de las m\u00e9tricas en redes sociales\" \/>\n<meta property=\"og:description\" content=\"La llegada de las redes sociales fue un parteaguas en el mundo del comercio electr\u00f3nico. 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