Digital MBA

6 ECTS

Design solid and profitable business strategies in AI-driven digital environments. Develop strategic vision, critical thinking, and innovation frameworks to maximize results and adapt to market changes. Content:

• New work methodologies and innovation applied to the current business context.
• Mastery of agile frameworks such as Agile, Scrum, and Kanban, and tools such as Business Model Canvas and Lean Startup.
• Application of Design Thinking and development of user-centered value propositions.
• Introduction to the digital ecosystem and understanding of the new consumer.
• Fundamentals of UX/UI for the conceptualization of digital products.
• Leadership, communication, and teamwork skills.
• Practical Figma, UX, and UI workshop to design user-centered digital experiences.

9 ECTS

Gain a global understanding of how companies operate in the digital age and master the key pillars of a traditional MBA —strategy, finance, operations, and business models— adapted to today’s technological context.

• Fundamentals of digital business: strategy, digital economy, business models, operations, and change management.
• Assessment of cost efficiency and process optimization to maximize profitability in digital environments.
• Introduction to financial analysis and investment criteria applied to startups, digital businesses, and emerging assets such as cryptocurrencies.
• Digital company management: omnichannel vision, automation, customer experience, and scalability.
• Design and implementation of KPIs to measure and improve business performance.
• Legal and financial foundations for operating in the digital economy.
• Practical application in key sectors such as luxury, ecommerce, SaaS, and digital platforms.
• Prompting Workshop to apply artificial intelligence in business contexts, developing key skills to make better decisions, automate processes, and obtain more value from digital tools.

10 ECTS

Explore the technological foundations that support the digital economy and gain a strategic understanding of how to apply them to transform businesses, processes, and operating models.

• Understanding of internet architecture and the main emerging technological ecosystems.
• Introduction to Technology & DevOps, Cloud Computing, and principles of technology strategy applied to business.
• Use of data and automation for more efficient decision-making.
• Mastery of generative, predictive, and agentic AI applied to real business environments.
• Analysis of AI regulation frameworks and their impact on business decision-making.
• Exploration of key technologies such as Blockchain, NFTs, No-Code, Cybersecurity, Web3, and the Metaverse.
• Development of Tech Translator skills to connect technological language with business.
• Practical workshop on developing a website in WordPress, workshop on creating your own AI Agent connected to real tools, Python workshop.

14 ECTS

Design and execute digital marketing and business strategies focused on results. Learn to combine creativity, data, technology, and automation to attract, convert, and retain customers in digital environments.

• Digital marketing strategy: positioning, advertising, branding, and commercial communication.
• Social Media, marketplaces, and digital content, both organic and paid.
• Digital advertising and performance: Social Ads, SEO/SEM, conversion campaigns, and CRO (Conversion Rate Optimization).
• E-commerce and conversion funnel: acquisition, activation, retention, and optimization of the customer journey.
• Data-driven marketing: Digital Analytics, Behavioral Economics, Growth Hacking, and KPI-driven decision-making.
• Martech stack and automation: CRM, marketing automation, omnichannel, and Customer Experience.
• AI applied to marketing: sales automation, payments, logistics, and campaign personalization.
• Workshop on creating images and video with AI, applied to marketing, product, and digital content.

Develop agents, automations, and AI tools applied to business, marketing, research, and productivity to multiply your execution capacity in digital environments.
video with AI, applied to marketing, product, and digital content.

9 ECTS

Cross-functional master’s project in which you will design the digital transformation strategy of a real company, working in high-performance teams. You will apply agile methodologies, generative AI tools, and all the knowledge acquired throughout the program to solve complex business challenges.

You will create new business, talent, and operations models, and define culture, purpose, and principles aligned with the future of the organization. The result: a viable roadmap and a practical methodology applicable to any company.

• Transformation plan and future vision: definition of the target scenario.
• Identification and prioritization of initiatives: analysis of opportunities according to impact and feasibility.
• Quick Win: design of a proof of value as the first step in the transformation.
• Product or service development: design and validation of the solution linked to the Quick Win.
• Go-To-Market strategy: planning of the launch and market positioning.
• Marketing plan: definition of channels, messages, and key actions.
• Scaling and impact strategy: analysis of how to extend the initiative to the rest of the organization, measuring its impact across five pillars: Product, Finance, Technology, Operations, and Organization.

12 ECTS

The DMBA is designed for recent graduates or profiles with limited work experience. That is why ISDI’s Talent and Career Services team will support you in the job placement process, offering you professional internship opportunities or access to job offers tailored to your profile, interests, and professional goals.

In collaboration with Real Colegio Complutense, ISDI holds the digital immersion and transformation week at Harvard every June. It is an inspiring and unique intellectual experience for those who wish to expand and share their disruptive and transformative thinking. (This seminar is optional and is not included in the price of the master’s program)